The Pyramid of Conscious Capitalism - Abraham Maslow's hierarchy aplied to Conscious Business

Via Scoop.it I came across various interesting articles on Conscious Business and Conscious Capitalism.

Especially, the following beautiful illustration reminds me of Abraham Maslow's famous needs-pyramid. I have always been intrigued by Maslow's pyramid and how to 'transcend' from basic needs all the way up to the elusive-sounding "self-actualization".

Wouldn't it be great to have a similar, clear hierarchy and pyramid for the evolution of business and capitalism?

See below the best illustration I have seen so far: Maddock Douglas' "Pyramid of Conscious Capitalism" outlining the hierarchy from society/environment, beyond profit, towards purpose - from survive to succeed to transform: 

Read the full article at Maddock Douglas and explore more on the topic via Scoop.it where also my own article about Conscious Business is featured.

Apple most valuable company - Steve Jobs' most valueble advice? "follow your heart and intuition"

Apple now has been named not only most valuable brand and most valuable tech company but by some even the most valuable company in the world. Beyond Google, Microsoft and the rest.

This is good timing to revisit a very inspiring speech by Apple founder Steve Jobs, to me a great example of authentic leadership with real reflections on life, death and love. It's not new but the timeless wisdom is worth reposting:

"I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.

I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.

My third story is about death.

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.

This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much."

Source: http://news.stanford.edu/news/2005/june15/jobs-061505.html
Video: http://www.youtube.com/watch?v=UF8uR6Z6KLc

Prosperity without Growth? 10 Little and Big Things You Can Do

From the interesting The Story of Stuff Project (must-see video) come ten simple yet thought provoking tips to promote sustainability.

The 10 headlines are:

1. Power down!
2. Waste less.
3. Talk to everyone about these issues. 
4. Make Your Voice Heard.
5. DeTox your body, DeTox your home, and DeTox the Economy.
6. Unplug (the TV and internet) and Plug In (the community). 
7. Park your car and walk…and when necessary MARCH!
8. Change your lightbulbs…and then, change your paradigm.
9. Recycle your trash…and, recycle your elected officials. 
10. Buy Green, Buy Fair, Buy Local, Buy Used, and most importantly, Buy Less.        

Read the full list of 10 Little and Big Things You Can Do

I am especially intrigued by adding a conscious 'quality' dimension to our materialistic 'quantitative' measuring of wealth, success and our economies. Or on the words of The Story of Stuff: "Our current paradigm dictates that more stuff is better, that infinite economic growth is desirable and possible, and that pollution is the price of progress. To really turn things around, we need to nurture a different paradigm based on the values of sustainability, justice, health, and community."

These ideas and much more are also discussed by Tim Jackson, see his TED video, or read his Prosperity Without Growth: Economics for a Finite Planet.



This article is posted on Business4Good. You can also follow me on Twitter @jjnagler

Online Teleseminar Series on Conscious Business: "Waking up the Workplace"

If you have enjoyed my earlier post on Conscious Business, or wonder how business can be a force for positive global transformation, then this free online teleseminar series might be for you. The "Waking up the Workplace" seminars kicked off recently and still goes until 23 June 2011. From their website:

“What would happen if we saw the business of work, not just as a means for trade and profit, but as a vehicle for actualizing our deeper human potentials in a conscious and creative transformation?”

Join the conversation and explore answers to the following questions:

• How can we design the workplace as a vehicle for transformation?
• How can business include our human passions and purpose and yet retain its practical productivity?
• What are the most powerful and cutting edge tools available to transform business?
• What kind of workplace do we need to truly address the problems of the 21^st century?

Participation is completely FREE.  All you need is a telephone or internet connection to be able to:

• Contribute to the global conversation with world leading experts
• Learn powerful conscious business tools to bring to your own work
• Participate in a community of international conscious business practitioners
• Help transform the way the world does business!

Join the conversation and find out how you can make business a force for global transformation! Register for free at www.wakinguptheworkplace.com

Chopra@Google: Video about the Soul of Leadership

Deepak Chopra's 1h talk at Google about the content of his new book "The Soul of Leadership". He eloquently explains how consciousness creates reality, what good leadership is and what impact it has. He also talks about consciousness, the soul and much more... Who combines latest scientific discoveries with timeless spiritual wisdom as brilliant as Chopra?

Conscious Business: What is it? Does it matter? Uniting IQ, EQ and SQ for Global Sustainability

Climate change, economic and financial crises, environmental disasters, nuclear risks etc. - how many more wake-up calls do we need? We are at an important crossroads where we decide on how we behave, consume and lead our lives - and how we do business. 

As drastically as it sounds, the choices we make have a direct influence on the survival of large parts of society, the environment and the world at large. The bottom line is: Our individual and collective decisions determine our future and do affect all of us.

"Let us choose to unite the power of markets with the authority of universal ideals. Let us choose to reconcile the creative forces of private entrepreneurship with the needs of the disadvantaged and the requirements of future generations."
Kofi Annan, former UN Secretary-General

There is a (r)evolution underway, an expanding consciousness: managers meditating, people seeking for purpose and standing up for their rights, leaders shaken by unpredictable crises. The "winds of change" massively affect the corporate world, too, and foster new ways of doing business more consciously. Therefore, this article explores these new ways of conscious business, the related new leadership style and required integration of IQ, EQ and SQ (spiritual intelligence). 

Why should we look into Conscious Business?

Several years ago, I realized that I wanted to change my career from money-maximising to a profession with a purpose. I wanted to feel my lifetime well invested in positive change, meaningful work and making a difference in the world. While working for NGOs and the United Nations, I kept my interest in business because I have always been impressed by business organisations' efficiency and entrepreneurs' innovative creativity and 'can-do' attitude.

However, I began to inquire into the what, why and how of business and my own actions: What are we doing? Why are we doing it? How can we do it better? So I started on the long journey of inquiry into myself, business and capitalism. I realized the importance of expanding our own consciousness to embrace positive change and achieve global sustainability. Also I recognized that there are old and new - more conscious - ways of doing business: From CSR, social entrepreneurship, inclusive business to conscious business.

"We are living in a phenomenal age... finding approaches that meet the needs of the poor in ways that generate profits and recognition for business, we will have found a sustainable way to reduce poverty in the world." 
Bill Gates, Microsoft founder and philanthropist

Conventional versus Conscious Business

Here are some pointers to contrast the conventional way of doing business with conscious business. This is a simplification aiming to open up awareness by seeing an enterprises from different perspectives. 

Some dimensions might seem like contradictions while others seem easier to be reconciled:

• Money vs. Meaning
• Ego vs. Eco(logy)
• Compete/control vs. Cooperate
• Profit vs. People/Planet
• Fear vs. Freedom
• Superiority vs. Sustainability
• Shareholder vs. Stakeholder
• Value vs. Values
• Capital vs. Consciousness
• Share vs. Sharing
• Greed vs. Giving

Some might say that this sounds all nice but will question if conscious businesses are sustainable, profitable and competitive? Yes, they can. In fact some argue that they excel in the marketplace (see A Better Way to Win: Profiting from Purpose). 

What is Conscious Business?
After having looked at some differentiators, how can we define a conscious business?
It is "a business enterprise that seeks to be aware of the effects of its actions, and to consciously affect human beings and the environment in a beneficial way." It is a value-based enterprise "where values represent social and environmental concerns globally as well as locally", i.e. go beyond economic value (see Wikipedia Conscious Business).

There are no universally agreed criteria on conscious business but some accepted principles include "Doing no Harm" and the Triple Bottom Line approach of aiming for "positive value in the domain of People, Planet, and Profit". One such example is "The Body Shop" founded by activist Anita Roddick and many more examples to be explored on this blog. 

"We are running out of time to integrate the material and the spiritual worlds."

Peter Senge, MIT Professor and author of 'The Fifth Discipline' 

What does Consciousness mean?
Let me try to demystify the word 'consciousness' which fills whole PhDs in various fields. There are different levels of consciousness such as universal, collective and individual consciousness. This article focuses onto the individual consciousness, however all these levels are connected and affect each other.

Your individual consciousness can be described as your awareness of your interconnectedness with everything within and around you: your own soul, co-workers, society, environment, planet, universe etc. The matrix of connections can also be seen horizontally (friends, family, colleagues etc.) and vertically ('Mother Earth" and 'Higher/God-like/Universe').

In simplified terms, consciousness is awareness and relates to your holistic, spiritual intelligence. It does not come from your knowledge or your mind, it is not determined by your IQ and it goes beyond your emotional intelligence (EQ). The closest to consciousness within the intelligence systems-thinking would be your spiritual intelligence (SQ). 

Conscious Leadership

Conscious business requires conscious leadership which is based on all three main intelligences: IQ, EQ and SQ. SQ which is the spiritual intelligence quotient describes how well you live and lead with wisdom, compassion and peace (explore deeper at Deep Change). 

Conscious leadership can also be seen as integrating the various leadership dimensions from paternal, humanistic, holistic to spiritual-based (read more at Spiritual-Based Leadership Research Programme).

Some key principles of conscious and enlightened business leadership include:

• Know yourself
• Do no harm
• Take (self-)responsibility
• Cultivate generosity
• Live integrity
• Act courageously
• Be inspired and inspire
• Embrace change

"The best way to begin an integral approach to business is with oneself...
How do body, mind, and spirit operate in me? How does that necessarily impact my role in the world of business?"

Ken Wilber, one of the most influential spiritual philosophers

Towards Conscious Capitalism and Global Sustainability

Does this all matter? Yes, it is required to meet the challenges of our century and our livelihood depends on it. A conscious business values its people and therefore requires conscious leadership that inspires and brings out the best of its staff.

With an expanding consciousness amongst business leaders, consumers, activists and policy makers, we are all part of a (r)evolution towards conscious capitalism. Let us jointly address the urgent issues on environmental sustainability, social justice and broad-based prosperity to ensure global sustainability. Join the movement and leave a comment.

Recommended Reading:

• Conscious Business, Fred Kaufman
• Spiritual Enterprise, Theodore Roosevelt Malloch
• Good Business, Mihaly Csikszentmihalyi
• One: The Art and Practice of Conscious Leadership, Lance Secretan

Additional Resources:

• Waking up the Workplace (free online seminars 17 March-23 June 2011)
• Conscious Business Summary (by Realize)
• Conscious Leadership (by Gina Hayden) 
• Conscious Capitalism Institute
• 10 Conscious Companies (credit to Sean Murphy for top photo)

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About the Author: Juergen Nagler, has worked and consulted for leading businesses, NGOs and the United Nations, blogging in personal capacity at Business4Good (biosketch).

Lions on the Move - a new Africa being born?

Egypt freed itself from a dictator because people claimed back their power. Protesters shouted "we are the people", the same acclamation that brought down the Iron Curtain when people in former Easter Germany protested for their freedom. It also reminds me to the United Nations Charter starting with "We the People".

While Egypt culturally belongs to the Arab world, it is an interesting cross-roads also to Africa and the West. History is being written and it seems more and more people are awakening... what does it mean for Africa and the world?

As blogged earlier, since I arrived for a new project in South Africa last year, I felt that change is in the air. This was further confirmed during a trip to Ethiopia last month. A lot of development and construction is going on, the Chinese are building a new African Union complex and the diaspora is coming back from the USA to start businesses.

If we look at the bigger picture about events on and around the continent, the signs make up a puzzle, imperfect but nonetheless we can see a path, a journey towards freedom. Just some examples: independence of African states (mainly 1950s-70s), end of cold war 1989 (which affected many African countries), end of apartheid in South Africa 1994, "first African-American" US president Obama 1998, first FIFA World Cup in Africa 2010, South Sudan separation 2011, Egypt, Ivory Coast and Libya 2011. What next?

This list is of course incomplete to give a full picture of a very diverse continent with 53 states where poverty, disparity and dictators remain in several regions. However, with omnipresent communications technology and a rising collective consciousness the trend is clear: people increasingly take ownership and demand fair political leadership, jobs and economic opportunities.

Africa's economic and social outlook is positive: The UN Secretary-General Ban Ki-moon just recently spoke about "winds of change blowing throughout Africa" and "the new narrative for Africa is a story of growth". Africa is expected to be the the fastest growing region in the world, only behind Asia. A recent McKinsey study paints a similar opportunity-rich picture calling African countries "Lions on the Move".

As the beginning 2011 is bringing change so rapidly, watch out for the rest of the year and 2012. Africa and the world are changing so fast, we better are open for it. As we have seen in the examples of Libya and Ivory Coast, the new era comes with some 'birthing pain' and old structures need to crack open for new energy to emerge. Rather resisting, can we embrace the coming change? As Mahatma Gandhi said: “You must be the change you want to see in the world”.

If you want to read more about the new, positive Africa emerging, you can for example follow Africa Good News, AfricanLoft and, of course, this blog Business4Good. Or best, see for yourself and visit the over 50 countries of Africa.

The "Social Entrepreneur Empowerment" Series

Ever since my decision to use business acumen for higher development goals, I have been fasinated about sociel entrepreneurs. Thousands of hidden champions around the world combine business approaches with social, environmental and spiritual objectives.

This decade seems to bring out even more of inspired entrepreneurs and conscious business people. Ryan Eliason seems to be of them because he is organising the free "Social Entrepreneur Empowerment" Video Series.

"What if you could combine the love, integrity, vision, and leadership of Gandhi, Mother Theresa, and Martin Luther King, Jr. with the entrepreneurial business savvy of Sir Richard Branson, Bill Gates, and Oprah Winfrey?

What if you could download their wisdom into yourself? Imagine the bigger game you could play!"
                                                From www.socialentrepreneurempowerment.com

The series started 8th February with Ashoka founder Bill Drayton (hear the replay at Everyone a Changemaker). Bill talks about what makes an social entrepreneur, the rapid change of our times and how we are all changemaker in this world. Clear, down to earth and inspiring. "We are right at the tipping point" and "what is the new paradigm?" There is a LinledIn Group called Social Entrepreneur Empowerment Network with follow-up dicussions.

There are live streams until 17 February 2011 and the talks are anytime available as replays at http://www.socialentrepreneurempowerment.com/replays/

The Top 100 Thought Leaders in trustworthy Business Behavior

Via the World Business Academy's newsletter I came across the list of "The Top 100 Thought Leaders in trustworthy Business Behavior 2010" by Trust Across America.

The list seems to focus on US only, so dozens of international leaders are missing which is a pity in a globalized world where ideas and information spread across the globe quickly. Nonetheless this is a good start and many thinkers with global influence are among the ranks.

Some of the candidates I have found inspiring are Stephen Covey ("7 Habits of highly effective people"), Hazel Henderson (working on wealth metrics beyond GDP) and the leaders around Net Impact. I am sure you might discover many more authors of inspiring books, founders of institutes and companies.

Enjoy exploring the list at: The Top 100 Thought Leaders in Trustworthy Business Behavior

For 2011, I would almost expect Deepak Chopra with his new book "The Soul of Leadership".
Who have you found a most inspiring thought leader but missing in the list?

Inclusive Business Guide: How to Develop Business and Fight Poverty

Fresh research and advice on how to develop business and fight poverty - or better foster prosperity - comes from the same authors that have been part involved in various leading reports by UNDP's "Growing Inclusive Markets" initiative. The new Inclusive Business Guide is the first comprehensive compilation providing cutting edge know-how and inspiration for newcomers and experienced practitioners alike. Mainly addressing a business audience, it features 20 case studies from around the world, relevant know-how and is packed with well selected recommended reading.

"It is the absence of broad-based business activity, not its presence,
that condemns much of humanity to suffering."
Kofi Annan, former UN Secretary-General

I know both authors personally, Christina Gradl and Claudia Knobloch, and it's good to see the progress on the learning journey since Prahalad inspired so many companies to look for fortune at the base of the economic pyramid (BoP), estimated at over $5 trillion (!) local purchasing power. "Inclusive Business" seems to be the new mantra of a new generation of initiatives. It's broad enough to include various hybrid concepts combining sustainable business development with poverty reduction.

Some ideas stress the role of low-income segments (not to use the word "the poor") more on the consumer side, some more on the supply side; some come from the public sector while some are more business driven. As the overlap of these concepts can be quite confusing, the illustration below can help with some overview:

The large and growing BoP markets are the major opportunity for new ways of doing business good for people, the planet and profits. To untap this potential, innovation and a new awareness are required. This guide furthers the knowledge and takes readers through the 12 step business process from development to implementation to growth:

Read the full Inclusive Business Guide (PDF). All figures copyright endeva.
Happy new year 2011 with lots of success!