30 June 2011

The Pyramid of Conscious Capitalism - Abraham Maslow's hierarchy aplied to Conscious Business

Via Scoop.it I came across various interesting articles on Conscious Business and Conscious Capitalism.

Especially, the following beautiful illustration reminds me of Abraham Maslow's famous needs-pyramid. I have always been intrigued by Maslow's pyramid and how to 'transcend' from basic needs all the way up to the elusive-sounding "self-actualization".

Wouldn't it be great to have a similar, clear hierarchy and pyramid for the evolution of business and capitalism?

See below the best illustration I have seen so far: Maddock Douglas' "Pyramid of Conscious Capitalism" outlining the hierarchy from society/environment, beyond profit, towards purpose - from survive to succeed to transform: 


Read the full article at Maddock Douglas and explore more on the topic via Scoop.it where also my own article about Conscious Business is featured.