"It is the absence of broad-based business activity, not its presence,
that condemns much of humanity to suffering."
Kofi Annan, former UN Secretary-General
Some ideas stress the role of low-income segments (not to use the word "the poor") more on the consumer side, some more on the supply side; some come from the public sector while some are more business driven. As the overlap of these concepts can be quite confusing, the illustration below can help with some overview:
The large and growing BoP markets are the major opportunity for new ways of doing business good for people, the planet and profits. To untap this potential, innovation and a new awareness are required. This guide furthers the knowledge and takes readers through the 12 step business process from development to implementation to growth:
Read the full Inclusive Business Guide (PDF). All figures copyright endeva.
Happy new year 2011 with lots of success!