Max Oliva reports that the article from Michael Porter and Mark Kramer which has been recognized as Harvard Business Review's Top Article of the Year is currently free to read!
"CSR can be much more than a cost, a constraint, or a charitable deed—it can be a source of opportunity, innovation, and competitive advantage... When a well-run business applies its vast resources, expertise, and management talent to problems it understands and in which it has a stake, it can have a greater impact on social good than any other institution or philantrhopic organization." Porter and Kramer
Read the full article: “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility”