
"CSR can be much more than a cost, a constraint, or a charitable deed—it can be a source of opportunity, innovation, and competitive advantage... When a well-run business applies its vast resources, expertise, and management talent to problems it understands and in which it has a stake, it can have a greater impact on social good than any other institution or philantrhopic organization." Porter and Kramer
Read the full article: “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility”