From CSR Wire: An International Finance Corporation (IFC) and World Resources Institute (WRI) study reveals a $5 trillion market at the "Bottom of the Pyramid."Professors C.K. Prahalad and Stuart Hart broke new ground in the poverty alleviation debate almost a decade ago by introducing the Bottom of the Pyramid (BOP) concept. They flipped on its head the status quo of business, which effectively ignored the majority of people in the world because they live in poverty, by framing the poor as a huge market opportunity that could benefit not only business but also benefit the poor themselves...
This new report helps solidify the BOP agenda by providing documentation of the $5 billion market using income and expenditure data from household surveys.
