25 May 2007

Franchising meets Social Entrepreneurship: Kenya Video

PBS, a US non-profit media enterprise is featuring a nice example how entrepreneurship can serve communities in. This video shows a franchising-concept for affordable health services and medicines in Kenya! Franchising normally know for brands such as McDonald's and Holiday Inn reminds me of my good old days at Siemens with their daughter company Com Computertraining.

Franchising has the advantage that it combines a proven and standardized concept and brand with the drive of a local entrepreneur. Watch this 5 minute video of an American franchising expert being impressed by a Kenyan social entrepreneur: