Video of Project in Mali: School construction in Niamana, authentic African Village

"Initsche" (hallo) and Bonjour out of the middle of Africa. After blogging about "high-flying" CSR topics, it's time to write about the "down-to-earth" development project I have dedicated most of my personal time and energy of 2008: the construction of two class-rooms in Niamana, Mali, West Africa.

Niamana is an ultra-authentic African village in rural Mali, about seven hard-rocking car hours away from the country's capital Bamako in the direction of Timbuktu. It is a place that - by Western measures - suffers extreme poverty of subsistence farming, without electricity, running water, cars etc. However, from a less materialistic and more romantic viewpoint it has its wonderful sides to it, as blogged here from my first visit.

The project is part of the Mali Initiative and includes the construction of two class-rooms to allow the education of up to 200 children per year. It is based on a needs assessment undertaken early this year showing that many hundreds of children of Niamana and surrounding villages have no chance to receive any proper education. Education is key for a better future including finding a job and caring about your family's health etc.

"Education is the most powerful weapon to change the world" (Nelson Mandela)

At the core of the project is the friendship established between Malian community leader Youchaou Traore and the Mali Initiative. Youchaou has been raised in Niamana and thanks to this, international visitors from Australia and Germany have had incredible authentic immersion experiences in the village. Friendships and hospitality are very important for Malians which means that we always been received much more as friends than as faceless aid-donors.

Youchaou and Niamana's mayor Karim Traore are both visionaries with aspirations. They motivate communities and give them confidence and guidance to unleash their potential for positive development. A key success factor of the Mali Initiative is to partner with exactly these kind of visionaries and leaders who translate their talk into action. This approach could be termed "aspiration-based" development. It is insofar different from needs-based or rights-based development that it's a paradigm change of seeing people with potential to develop themself seizes rather beneficiaries receiving aid. Therefore, this approach leverages opportunistic and entrepreneurial elements from Social Entrepreneurs.

"A vision is the right balance between realism and utopia. It is the just achievable"

During my stay in Niamana in Jan. 2008 (as described here) I got the vision to make Niamana's dream of two new come true with support raised in my home country Germany. I was inspired by the amazing support by Australians around Elise Klein and was sure to be able to awaken (com)passion with friends, former colleagues, businesses and organizations back home. Soon some friends raised their hand to found a charitable organization. We organized event, spread the word, got press coverage and made the target of raising the required 25000€ in time.

Currently, I am in Niamana together with two German supporters. The first concrete-brick was laid on 24th October 2008 and construction is fast under-way. 250 people and several donkey-carts helped to remove the rubble of the mud-bricks of the old, decayed rooms. Construction will be finished soon in November and then up to 200 children each year will have the chance to for a better future.

Compared to my corporate jobs at global players or my time at the UN Global Compact this might appear as a tiny grass-roots project. However, driving a project end-to-end and seeing real impact on the ground has been a great experience. I am looking forward to combine Social Entrepreneurial approaches to link Niamana with international visitors.

If you want to support this project or visit Mali email me at juergen.nagler@mali-initiative.org. See photos of Niamana construction or watch the following video:

Book "The Difference Makers": Jane Nelson from Harvard’s CSR Initiative and more

Africa-born Jane Nelson is an inspiring difference make in the field of Corporate Responsibility. Through the friend of a friend (the power of networking) I got connected to her allowing me to ask for some advice which I am sharing below. Currently, Jane is the Director of the Corporate Social Responsibility Initiative at Harvard’s Kennedy School of Government and she is involved in numerous other organisations.

Recently, Jane also got featured in the book “The Difference Makers” published at Greenleaf Publishing (leading in CSR and sustainability books). The book tells the stories of how social and institutional entrepreneurs created the Corporate Responsibility movement. It’s an inspiring read to see how the personal stories formed these leaders’ life paths and allows the reader to identify with them.

Author Sandra Waddock uses an interesting style interweaving the personal background of 23 leaders with how they came about to create their organizations and initiatives including the UN Global Compact, Global Reporting Initiative, Millennium Development Goals, SustainAbility, Human Rights Watch and many more.

In the case of Jane, she grew up in South-Africa and Zimbabwe surrounded by rural poverty and racial tension. Early she developed a strong passion around issues of peace, non-violence, and sustainability. After Masters at Oxford she worked for Citibank and took a Sabbatical to attend the 1992 Rio Earth Summit. She never returned to the bank but then work for the World Business Council for Sustainable Development (WBCSD) in Africa and went onto her Corporate Responsibility career.

Despite being an eminent person, Jane has remained humble and doesn’t overlook simple things. Jane realized “that that the poorest people in terms of income have an incredible spirit, even though they lack a lot materially and they also have major problem-solving skills and entrepreneurial skills”, an experience that I can confirm form village visits in Mali.

Are you interested in making a difference in the field of Corporate Responsibility?

Jane believes that “there’s an increasingly essential role for social entrepreneurs to serve as bridge builders between large companies, foundations, governments, and communities in tackling social problems. There is a new kind of leadership required…”

When I asked her how someone young and passionate can make a difference, she responded with these five main areas as key options:

1. Key Intermediaries: such as WBCSD, ILF, WEF
2. Major Corporations
3. Development Agencies and UN: such as World Bank, DFID, GTZ
4. Academic Institutions and Think Thanks
5. Consulting Firms: such as McKinsey, BCG, Dalberg
   
   

Of course, as bridge builders, it's also our task to form new partnerships between these areas and all kinds of innivative hybrids. Finally, she encourages all of us to follow our heart and passion by saying “be an explorer!”

Unleashing the Potential for Sustainable Development in Mali

Thanks to a recommendation from my friend Mike Smith I got interviewed by A Developed World:

Juergen Nagler was enjoying successful career in the business world a couple of years ago when he was almost killed in a motorbike accident. He realized then that he wanted to do something more meaningful than sitting in an office cubicle and contributing to a corporation’s bottom line.

He started the Mali Initiative in February 2007 with a young Australian Elise Klein and a Malian community leader Youchaou Traore. Together, they have built a not-for-profit network of committed individuals and organizations to provide access to quality education in Mali, in order to break the cycle of poverty.

Education in Mali
Mali is one of the least developed countries in the world according to the United Nations, which estimates that its Gross Domestic Product (GDP) per capita was only US$1000 in 2007. Its young population of 12 million people, of which 50% are under the age of 15, comprises of Muslims, Christians and other ethnic groups living side-by-side. However, the lack of access to quality education have left the people in Mali felt disempowered.

Juergen explains: “The challenges in Mali were almost incomprehensible for a Western-mind: 7 out of 10 people in Mali cannot read and write, poverty and unemployment are dire and the country is dependent of foreign aid.”

Juergen strongly advocates Nelson Mandela’s belief that education is "the most powerful weapon you can use to change the world”. Education can enable a child to improve his chances of finding a job and providing for his family, to exercise his choices as an inform citizen living in a democracy, and then to finally pass on the baton to all future generations.

Local networks, local knowledge
The Mali Initiative takes a unique approach by developing local networks and partnerships and using local knowledge to build their projects focused on education and empowerment. All projects are lead by locals in order to create sustainable results. By taking time to understand local aspirations, Juergen and his team has been able to mobilize the community and use their raw energy and motivation to drive the projects.

Since 2004, they have raised $200,000, which have gone towards multiple projects such as launching a micro-credit organization for women,establishing a health center, getting street children to learn French, and establishing the Youchaou's School to provide quality primary and secondary education in Kalabacoro (on the outskirts of Mali’s capital Bamako). The school is considered one of the best in Mali and will be used for teacher-training in partnership with local representatives of the Ministry of Education.

"One World"
Backpacking through Africa and South America, it dawned on Juergen that the divide between the West and the rest of the world was just an illusion. “At the core, aren’t we all striving for our families to live in peace with proper shelter, education and healthcare?” This belief has fueled his commitment to work towards healing the divisions and creating "one world".

“Connecting heart to heart with the people of Niamana, a rural community in Mali without roads, electricity or running water, has made my sacrifices worthwhile,” he said.
Juergen’s vision for the Mali Initiative is to develop “a million of projects rather million-dollar-projects” that are sustainable and provide opportunities for the locals. He believes that everyone has the responsibility, in any decision they make, to direct their energies towards positive social change.

Make it Happen!
The Mali Initiative is registered as a charitable organization in Mali, Australia and Germany. They are looking to build an arm of the organization in the United States. If the initiative resonates with you and you would like to bring this organization to North America please contact Juergen Nagler at juergen.nagler@mali-initiative.org.

There are also other ways to get involved:
Participate in the Mali Initiative’s fundraising events
Join one of their Goodwill Trips to Mali
Volunteer in Mali or from home- Volunteers that speak French are definitely an asset to spreading the message and volunteering in Mali.
Donate to the cause:
-US$100 buys learning materials -US$200 a year of street child education sponsorship -US$2000 buys furniture and teachings aids for a classroom -US$7,000 secures a year of street children education for 35 kids -US$13,000 builds a classroom

For more information see: http://www.mali-initiative.org/

A Developed World is "an action-oriented social publication that uncovers the stories behind the work of social entrepreneurs and visionary leaders, who are changing lives around the world": http://adevelopedworld.com/

Refreshing Reflections on Ethics and the Process of Making Things Happen

Max Oliva has refreshing reflections on ethics on the CSR blog of the Instituto de Empresa (IE). Max and I have blogged a lot about the "down to business" side of CSR but this article is different because it goes beyond ethical reflections and adds "the process of making things happen". It stimulates questions like 'should I try to make a difference?'.

I find this highly interesting because it's thought-provoking to bring a fresh awareness of how we actually have the potential to bring change (rather focusing too much on the obstacles). Can you think global and go for new ideas? Have you unleashed your potential yet? These types of questions are touched by the statements below and the ones I am personally working on. I hope you, too, find the article inspiring:

"If ethics is the choice for the common good (global reach and including all living beings):

1. Deciding to act small because it is more comfortable… is not ethical;
2. Deciding to hold back (your proposals, ideas and actions) because you don’t want to go against “the group” … is not ethical;
3. Deciding to doing the possible instead of trying to make the impossible possible… is not ethical;
4. Deciding to use just a part of your potential (to “save” it for self interest purposes) … is not ethical;
5. Deciding not to act, to stay silent, letting fear stay in the way… is not ethical;
6. Deciding to conform to the “letter of the law” instead of persisting on the path defined by the “spirit of the law” … is not ethical;
7. Deciding not to try because nobody tried it before… is not ethical;
8. Deciding not to pursue the perfection and conform to what seems “negotiable” … is not ethical;
9. Deciding to postpone bold actions again and again “waiting for the right moment” … is not ethical;
10. Deciding to “play the game” and pretend that you are not seeing the manipulations underway… is not ethical;
11. Deciding to live in the realm of ideas, diagnosis and theories instead of taking the risks and going for actions… is not ethical;
12. Deciding to act only when all is scientifically proven, even when the truth is self evident… is not ethical;
13. Deciding to reject all radically creative ideas (yours including) when the “traditional-not-so-radical ideas” have not been working… is not ethical;
14. Deciding to reject every proposal that looks “idealistic” or “utopic” … is not ethical"

From: Corporate Responsibility Blog, IE

Why focussing on "the End of Poverty" reinforces Poverty - Energy follows Attention, so let's aim for Sustainable Prosperity

Some years ago my attention in a bookstore was caught be Jeffrey Sachs' book titled "The End of Poverty". Later at the UN I even had the chance to meet Jeffrey Sachs and his intelligence and passion are amazing. Doesn't ending poverty sound like a cause worth fighting for? It certainly does, the real question is how to achieve this.

Other passionate and intelligent people, such as William Easterly, strongly disagree with Sachs' grand UN-plan. Millennium Development Goal 8 "Develop a global partnership for development " goes into the right direction Easterly has a point. He argues that one big plan for so many different cultures and countries have never worked and in fact have done damage. In fact when you study international development there are no clear examples where 'aid' actually really helped a country to develop. In Mali I even have found cases where aid reinforced dependency and created a corrupt aid system.

Energy follows attention, this means that by focussing on poverty and pitying the 'poor' Africans (for example) and trying to 'help' them, it is actually contributed to reinforce the situation. The more we try to fix poverty the more energy it gets... why not talking about potential and sustainable prosperity?

I have blogged many times about examples how CSR and especially Social Entrepreneurship can contribute to sustainable prosperity, rather ending poverty. These concepts tap into potential, they unleashing entrepreneurship and responsible business pratcices by an increased awareness that there is 'more' than profit or poverty only. For example, I am sure Yunus is not running around in Bangladesh pitying 'the poor' but has been their potential and unleashed it with microcredits.

Fundamental problems such as poverty can not be solved until a shift in awareness helps our consciousness to go beyond the we-versus-them paradigm. We need to see the bigger picture, i.e. that we are all connected and therefore part of one whole (call it the planet, the universe etc.). Peter Senge, Otto Scharmer et. al., leaders in organizational learning, describe this well in their book Presence (more on this in a separate article).

Finally, there are certainly enough resources on earth to happily feed the planet's population. Why do 20% of the world population need 80% of the world's resources? So it's not about ending poverty but about sustainable prosperity for all. How can it be achieved? With real partnership with 'aspiring countries', it's about fair trade (hallo Doha round), it's about sharing and collaboration, it's about expanding consciousness. So let's give energy towards sustainable prosperity which will end poverty along the way.

As Ghandi put it: "The earth has enough for man’s need but not for man’s greed"

What do You think?

Copenhagen Consesus Ranking: Doing Good Efficiently

Recently a group of five Nobel laureates and three distinguished economists came together to answer the question: "if we had, say, an extra $75 billion to spend, where could we achieve the most good?"

For each issue examined, thy focused on benefits relative to costs. The latest Doha round just collapsed (again) and some are happy... but it ranked second in this. So what's #1? Climate Change? Nope that came last. Micronutrients is their #1.

In summary, their top-ranked solutions were in areas that we don’t hear much about, "unglamorous interventions". Certainly inspiration to look deeper... Read on here and their ranking below.

Copenhagen Consesus Ranking 2008:
1. Micronutrient supplements for children (vitamin A and zinc)
2. The Doha development agenda
3. Micronutrient fortification (iron and salt iodization)
4. Expanded immunization coverage for children
5. Improving agricultural technology
6. De-worming and other school-based nutrition programs
7. Lowering the price of schooling
8. Increasing and improving girls’ education by paying mothers to send them to school
9. Community-based nutrition promotion
10. Support for women’s reproductive role to reduce gender inequity
11. Low-cost heart attack drugs for developing countries
12. Malaria prevention and treatment
13. Tuberculosis identification and treatment
14. R&D in low-carbon energy technologies to combat global warming
15. Bio-sand filters for household water treatment
16. Pumps and wells to improve water coverage in rural areas
17. Conditional cash transfers to increase the number of children receiving education
18. Peace-keeping in post-conflict situations to reduce the risk of civil war
19. HIV “combination” prevention package
20. Total sanitation campaign to reduce the number of “open defecation” areas
21. Improving surgical capacity at district hospital level
22. Microfinance to women to reduce gender inequity
23. Improved stove intervention to reduce indoor air pollution
24. Large, multipurpose dam in Africa to improve water coverage
25. Inspection and maintenance of diesel vehicles to reduce outdoor air pollution
26. Low-sulfur diesel for urban road vehicles to reduce outdoor air pollution
27. Diesel vehicle particulate control technology to reduce outdoor air pollution
28. Tobacco tax to reduce heart disease and cancer
29. A package of R&D and mitigation to combat global warming
30. Mitigation of carbon emissions to reduce global warming

Münchner Merkur "Vom Siemensianer zum Schulenbauer"

UN Report: Doing Good Business with the Poor

The United Nations Development Program just released a potentially groundbreaking new report on how businesses may include the global poor as potential customers--and how the global poor might benefit from collaborating more closely with businesses. Creating Value for All: Strategies for Doing Business with the Poor is part of UNDP's Growing Inclusive Markets Initiative and explores 50 case studies of local and international companies successfully integrating the poor into their business models to "create wealth, spur growth and spark social change." Here are a few highlights from the report:

* In Colombia, the Juan Valdez company is offering higher, more stable incomes to over 500,000 smallscale coffee growers.

* In China, Tsinghua Tongfang markets computers loaded with distance education software to the rural population both for primary and middle school education and for minority language education.

* In the Russia Federation, over 80 percent of Forus Bank's clients are women, most of them in retail businesses; in 2006 the bank helped create 4,250 direct
and 19,950 indirect jobs.

* In Senegal, healthcare organization Pésinet provided an early warning method for monitoring the health conditions of children under age five from low-income
families--the infant mortality rate fell by more than 90 percent between 2002 and 2005--from 120 per 1,000 live births to 8.

* In Cabo Delgado, Mozambique, the liquefied petroleum gas supplied by VidaGas improves the sterility of medical instruments used to deliver babies.

* In the Philippines, Smart, whose network covers over 99 percent of the population, offers low-cost, prepaid mobile phone airtime cards and eases financial transactions through the option to send remittances using short messaging service (SMS) technology. In the full report there are many, many more examples of companies helping countries reach the millennium development goals while not sacrificing on the bottom line.

Cross-posted from UN Dispatch

Mali Ambassador for Germany supports the Mali Initiative

Earlier in May I met with Malian Ambassador for Germany Madame Fatoumata Siré Diakité in Berlin. Objective was to seek her support for the German information and fundraising activities of the Mali Initiative (MI). Together with other committed people in Munich and Berlin I have founded the MI's carrier organization 'Sterntaler für Afrika e.V.'. It's inspired by brothers Grimm fairy tale Sterntaler, in English The Star Money.

The meeting with her "excellence" went very well, thankfully she looked over my faux pas when not addressing her with "excellence" as the diplomatic protocol would require. Fortunately, she is down to earth and hands on. She herself has founded a Kindergarten in Kalabancoro, the same are where the Mali Initiative runs a school and a street kid education program.

I presented her with the Mali Initiative's activities, and she was pleased that projects where successfully delivered over the last 4 years. When I mentioned that - next to building schools - I have a "crazy idea" to add, she corrected me by saying this is a dream and dreams are there to make them happen... what a woman:

„I fully support the Mali Initiative's work of improving access to quality education in Mali. Let the Mali Initiative be a bridge between the people of Germany and Mali. I join you in your dream of bringing a modern University of Timbuktu to life”.

The best is that Madame Diakité will fly in from Berlin to give the key-note speech at our photo and information event on 1st July in Munich! So if you are in Munich or know someone there, join in!

Social Intrapreneurs Promote Sustainability From Within Corporations

Another formula: Social Entrepreneur (SE) + (within) Corporation (MNC) = Social Intrapreneur (SI).
I have wondered for long where the cross-road of these two concepts is and the following article from CSR Wire hits the nail on it head:

An Inside Job: Social Intrapreneurs Promote Sustainability From Within Corporations

In 1978, Gifford and Elizabeth Pinchot coined the term "intrapreneur" to describe innovators who create change from within corporations, obviously riffing on the term "entrepreneur." Almost a quarter century later, the Pinchots co-founded ... the first MBA program to integrate sustainability at its core. This bold move exemplifies "social entrepreneurship," a current buzzword for applying innovation to promote social and environmental sustainability that is the focus of a new book (The Power of Unreasonable People co-authored by SustainAbility founder John Elkington), a foundation (The Skoll Foundation established by eBay's first president Jeff Skoll), and annual awards (Fast Company Social Capitalist Awards.)

Now, a buzz is building around social intrapreneurship. John Elkington just co-authored a report (sponsored by the Skoll Foundation and others) entitled The Social Intrapreneurs: A Field Guide for Corporate Changemakers. The guide profiles prominent social intrapreneurs from multinational corporations such as Unilever, Nike, BP, Cemex, Coca-Cola, Dow, and Shell, among others. It also proposes a playful taxonomy of tactical and strategic characteristics: the stamina of a donkey, a "lone" wolf, a giraffe with head in the clouds and feet on the ground, and beaver who transforms landscapes...

Thanks to CSR Wire. Read on with SustainAbility's Report.